Social Media Guidlines

To keep things friendly, we have put together some simple guidelines that we ask our community to follow. These guidelines cover the social media channels we have a presence on.

Availability

Our social media pages are monitored during office hours, so responses to comments and messages may not be immediate. Please also be aware that we are a small charity with a small digital team, and we cannot respond to every message.

Social media channels

We use different social media channels to share our work, and we regularly review which channels are best suited for our content. At present, we have a presence on Facebook, Instagram, LinkedIn, Bluesky, X and YouTube, where you can expect a broad range of posts covering CPRE Herefordshire news, campaigns and advocacy, alongside seasonal posts, local events and video content.

Restricting comments

We encourage sensible discussion and debate on our social media posts, and accept that users may not always align with CPRE Herefordshire’s view. However, on occasion, some topics can elicit a hostile or inappropriate response. We reserve the right to restrict comments where there is a risk to the wellbeing of our digital team or a risk of any breach of these guidelines.

Be respectful

We encourage open discussions, but please respect other users. Personal attacks, harassment, or hate speech will not be tolerated. Treat others how you’d like to be treated, and remember, our digital team are human beings.

Stay truthful

Social media platforms are increasingly rife with misinformation and disinformation, and we are committed to being more active in tackling harmful mis/disinformation. Please fact-check your contributions where appropriate, and avoid posting anything that could be considered fraudulent, suspicious, or misleading. Unintentional factual errors are fine, but we reserve the right to correct them, and may specifically highlight posts which are inaccurate. We may delete posts which contain harmful mis/disinformation.

AI and bots

An increasing amount of social media content is not human, for example deepfakes, AI-generated content, or bots. We will not engage with content or comments that are not “real”, except to point out factual errors. We ask all users to be vigilant and critical when reading content on social media, to prevent the circulation of mis/disinformation and the sowing of division.

Stay on topic

Please refrain from posting spam content such as self-promotion, link-baiting, clickbait, irrelevant links, advertising, or anything along these lines.

Moderation

We’re committed to fostering positive conversations aligned with our mission to protect, enhance and promote the Herefordshire countryside. While we welcome constructive feedback and healthy discussions, social media moderation is becoming increasingly relaxed and we will do our part to create a healthy and safe space for discussion and information sharing. Therefore, we reserve the right to monitor and moderate our platforms. We will remove comments and may block users for sharing content that is:

• Abusive or threatening
• Bullying
• Offensive
• Hateful, discriminatory or inciting hate (for example racist, ableist, homophobic, Islamophobic, transphobic, antisemitic, xenophobic, sexist)
• Obscene, defamatory, or insulting
• Unlawful (for example defamatory, fraudulent, or infringing intellectual property)
• Intentionally misleading, or harmful mis/disinformation
• Spam or a repeated nuisance

We have a completely zero tolerance stance to bullying or discrimination of any kind, whether it is directed at a member of the public, member of staff or volunteer, and will always remove, block, and aim to respond to offenders.

External links in comments

From time to time, users share external links in our social media comments. Only links posted by CPRE Herefordshire’s official accounts are endorsed by us. We ask users to be vigilant, as some external links can be fraudulent, spam, phishing, dis/misinformation or otherwise harmful content. We reserve the right to remove external links where they are not relevant to our campaigning aims or the topic being discussed.

Reporting inappropriate content

We strive to keep our pages welcoming, but if you see inappropriate content that we have missed, you can report it directly using the relevant platform’s own reporting tools, for example the “Flag” option on Facebook or the “Report” feature on X.

Membership and donation requests

Unfortunately, we cannot monitor our social media accounts for personal data requests, permission changes or queries about memberships or donations. For these, please email admin@cpreherefordshire.org.uk.

Protect your privacy

Please avoid sharing personal information such as phone numbers, addresses, or email addresses in public posts. If you need to contact us regarding private matters, please send us a direct message.

Intellectual property

All content we post is the property of CPRE Herefordshire, part of the CPRE network, the countryside charity. Any content you share on our social media platforms may be reshared by us or other users, in whole or in part.

Event sign-ups

By signing up for our events or giveaways via social media, you agree to receive further communications from CPRE Herefordshire about upcoming events, campaigns, and opportunities. You can opt out at any time.

Advertising

Depending on your privacy settings on platforms like Facebook and X, you may give us permission to access certain information from those accounts. For example, we may at times participate in Facebook’s “Custom Audience” programme, allowing us to display ads to our supporters or potential supporters. To do this, we may provide Facebook with personal data such as your email, which is encrypted and deleted if not matched with a Facebook account. For more details, see Facebook’s Custom Audiences and Data Policy pages.

If you sign up with us through one of our adverts, you are giving us permission to contact your email address directly about relevant events, campaigns and actions. To unsubscribe from this, either contact us at admin@cpreherefordshire.org.uk or click unsubscribe at the bottom of any email from us.

These guidelines were last reviewed in July 2026 and will next be reviewed in July 2027.